The colourful Norwegian folk dress has gained in popularity in recent years. We take a look at the history and the detail of the designs.
A bunad is a traditional folk costume that you find all over Norway. Although much more popular with women, men's bunads are also available.
A modern tradition
The smart, colourful outfits are made with wool, meant to be tight-fitting, and are adorned with metal buckles, buttons, jewellery, and even blades.
Although believed by many tourists to be a tradition dating back hundreds of years, that's not exactly true.
Although the modern bunad takes its cue from traditional folk costumes dating back a few hundred years, the modern dress is actually a 20th-century invention.
The mother of the bunad
The person most often credited with the outfit's ‘invention' – or at least rekindling interest in traditional folk costumes – is Hulda Garborg.
The writer, novelist, playwright, poet and dancer spent many years travelling the country participating in debates and promoting Norwegian culture during a time when many families were leaving Norway.
During the early-to-mid 1900s, Klara Semb took over and put the focus on developing historically correct bunads. Aagot Noss started to develop a written account of the traditions that modern bunads were based on in the 1950s.
When do Norwegians wear bunads?
Wearing a bunad is not something Norwegians do every day. Day-to-day, simple practical clothing is worn for work and regular social ocassions.
Since a bunad is a festival garment, less ornate traditional dress is more suitable and practical for work situations. Everyday cotton or wool costumes, colored and patterned shirts and aprons, and simpler sølje are among the possibilities.
The costume plays an important role in life events and special occasions.
Norwegians use it for various celebrations including weddings and possibly important birthdays and folk dances. It's also often worn on religious occasions such as baptisms, confirmations, and sometimes at Christmas.
But without doubt the best day to admire the bunad out in public in Norway is on the 17th of May for the country's Constitution Day celebrations, when almost everyone dons the national dress.
Consider getting an everyday (hverdags) dress, which is less expensive and easier to make and care for. If fabrics are carefully chosen and workmanship is excellent, you will have appropriate clothing for traditional events.
The rules of the bunad
One primary focus is appreciation of and homage to your Norwegian heritage in general and to your part of Norway in particular.
It is customary to wear a bunad or folkedrakt from an area to which you have a genetic or residential connection. Then you won't have to explain to those who greet you (feeling they've found someone from their region) that you just liked that particular dress.
Your bunad should display good to excellent fabrics and workmanship, fit nicely, and be clean and in good repair. Because you are wearing traditional (or traditionally related) clothing, conservative makeup and hairstyles are suitable.
More contemporary additions such as earrings, high heels and nylons are out of place. References to the bunad police are made partly in jest!
Popular regional variants
One of the lesser known facts about the traditional dress is that there are a few hundred local varieties, with some saying there are up to 400.
That's quite a selection for a country of little more than five million people! Here are some of the most notable versions:
One of the most popular regional variants is the Nordlandsbunad, from the county of Nordland. The men's version dating back to 1924 features dark blue stockings and a floral brocade vest over a stand-up collar shirt.
The female version is a rich blue dress with embroidered floral patterns on the skirt and top. Accessories include a shawl, apron, bag and a hat, all in blue of course. The Nordland outfit has regularly won the title “Norway's most beautiful bunad” from the Norwegian media.
Known as “the first bunad”, Hardanger's collection of designs vary in detail but are best known for their distinctive red body and white apron.
It is common to add a belt to the outfit at confirmation. According to tradition, the headgear worn depends on marital status.
With a rich history in textile production and craftsmanship, Telemark in southern Norway is regarded by some as having the “Norwegianest” bunads.
Based on costumes from the 19th-century, Telemark's bunads differ between the west and the east, but at first glance appear similar: both feature a predominantly deep shade of blue, the same cut, and red/green embroidery.
While different variations do exist within the vast region, the Trøndelag bunad was created in 1923 in an attempt to create a common bunad for the entire region of central Norway.
Inspired by Roccoco fashion from the 18th-century, it is one of the easiest to spot even though it can come in green, red or blue varieties, the latter being the most common.
Bunad jewellery & accessories
Silver was (and still is, in some parts!) a very important material in Norway, steeped in superstition and legend. According to one legend, the silver mines belonged to the mountain trolls as they were such good silversmiths.
For many years silver was used by locals to protect themselves against bad weather and storms, to heal illness, and even to consecrate water. According to some stories, a silver brooch would often be pinned on the clothing of a baby so trolls couldn't swap the infant with one of their own!
Because of this spiritual connection and ancestral value, pieces of silver were often handed down for generations within families.
As with the bunad itself, the design of the associated jewellery varies in design regionally. Some of the silver jewellery often found on a woman's bunad includes:
- Neck pin/button to hold the shirt together at the neck
- Brooch fastened across the front of the shirt rather than the bunad
- Accessories including cufflinks, shoe buckles, rings, and belts
Typically, less is more when it comes to accessorising the national costume.