Many frequent flyers in Norway are members of the SAS EuroBonus loyalty programme. Here's what to expect once the airline completes its move to SkyTeam.
Earlier this year, SAS announced a surprise move from Star Alliance to SkyTeam following the investment from Air France-KLM that was part of the deal that saved the airline.
Scandinavian Airlines (SAS) was a founder member of the Star Alliance and therefore it means big changes for frequent flyers in Norway and beyond.
Now the September changeover date is getting closer, we know a lot more about how the EuroBonus programme will look once SAS is part of SkyTeam.
In addition to the expected changes including codeshare agreements and the ability to earn points and book bonus flights on SkyTeam airlines, there are some surprising alterations to the core EuroBonus programme too.
If you are a regular flyer with SAS or another Star Alliance or SkyTeam airline, read on to understand how these changes will impact you.
But first, let's take a look at what's going on, and why. We'll start with what an airline alliance actually is, what has been going on at SAS, and then look at the EuroBonus changes.
Why Airline Alliances Matter
Airline alliances matter because they enhance global connectivity, offering passengers seamless travel experiences across multiple carriers. By collaborating, airlines expand their route networks, allowing travellers to access more destinations with convenient connections.
Alliances like Star Alliance, SkyTeam, and oneworld provide shared benefits, such as reciprocal frequent flyer programs, lounge access, and coordinated schedules, which enhance passenger convenience and loyalty.
Additionally, alliances help airlines reduce operational costs through shared resources and coordinated services, leading to more competitive pricing
For airlines, alliances foster stronger market presence and operational efficiency, while passengers enjoy enhanced travel options, convenience, and value.
Financial Challenges at SAS
Back in 2022, SAS filed for Chapter 11 bankruptcy protection in the USA following a challenging period of poor financial results.
In the surprising announcement that followed, Air France–KLM, Lind Invest, and the Danish government agreed to inject new funds into the airline. 12.9 billion Swedish kronor ($1.16 billion) of new capital was committed.
The airline expects to finalise the restructuring this summer. It has already received approval from the U.S. court and European Commission, and now awaits approval in Sweden.
As part of the restructure and the investment from Air France-KLM, it was announced that SAS would leave Star Alliance and join rival alliance SkyTeam.
What's Next for EuroBonus
One of the big questions frequent flyers had when the announcement was made was what would happen to the EuroBonus loyalty programme. SAS has confirmed EuroBonus will continue, however, there will be some big changes.
It had been speculated that SAS might adopt Flying Blue, the programme used by Air France and KLM. However, SAS has confirmed that EuroBonus will remain.
EuroBonus Gold Become SkyTeam Elite Plus
From 1 September, EuroBonus Gold members will become SkyTeam Elite Plus and gain access to new, exclusive benefits when traveling with SkyTeam airlines. Benefits include:
- Full access to SkyPriority, available at 970 airports around the world. This includes priority check-in, fast-track security where available, and priority boarding
- Access to more than 750 lounges for the member and a guest when travelling internationally with SkyTeam
- Additional checked baggage
- Priority seat selection
- Guaranteed full-fare economy class reservation on sold-out long-haul flights at least 24 hours prior to departure
- Priority on reservation and standby waitlists
Qualification for lifetime membership of EuroBonus Gold also remains in place. If you qualify for Gold status for ten years in a row, you retain that status for life.
Changes to Points Earning with EuroBonus
From 1 September, EuroBonus will change the way members earn points.
According to SAS this is a “simpler” programme. At first glance and without knowing the full details, it bears a strong similarity to how Air France-KLM's Flying Blue programme works today.
When flying from 1 September, members will earn level points and bonus points. Level points are used to qualify you for different membership levels, while bonus points are used to spend on bonus trips and other benefits.
Although the points system is changing, the points balance you have today along with any expiration dates on those points remain unchanged.
Codeshare Agreement Signed
As expected, SAS has signed a codeshare agreement with Air France-KLM. These interline agreements are to begin with Europe. International codeshare agreements will follow in due course.
This means that from 1 September, Air France and KLM customers will gain access to 33 destinations in Northern Europe from the SAS hubs in Copenhagen, Oslo and Stockholm. Meanwhile, SAS customers will gain access to 33 European destinations from Air France’s hub in Paris and KLM’s hub in Amsterdam.
