What Does The Fox Say?

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Ylvis The Fox

Unless you've been living under a rock for the past few weeks, you'll have heard The Fox, a music video launched by Norwegian duo Ylvis to coincide with the launch of the new series of their talk show, i kveld med Ylvis (Tonight with Ylvis) on TV Norge.

Since launching on 3 September, the video has chalked up an astonishing 28 million views in just 13 days. Ah viral YouTube hits, you gotta love 'em!

The video is essentially a parody of other viral YouTube hits, as the duo dance around in Bloodhound Gang-esque costumes while pondering what sound a fox makes. But I'm pretty sure it's also popular because their pronunciation of “fox” sounds quite like a rather well-known naughty word…

It's not the first time the duo have released comedy songs, in fact they're well-known for it. They've even got previous English language songs out there, such as Stonehenge:

The Fox has been particularly successful in the States, with extensive mainstream media coverage propelling it to number 29 in the Billboard Hot 100. Not bad for a couple of Norwegians trying to promote their new TV show! And the American parodies have already started. Presenting the Ohio University Marching Band… (hat-tip Audrey!)

The question is, will The Fox propel Ylvis to worldwide fame, or will they go the way of Chesney Hawkes?

Only time will tell.


(photo credit: Pål S. Schaathun)

About David Nikel

Originally from the UK, David now lives in Trondheim and was the original founder of Life in Norway back in 2011. He now works as a professional writer on all things Scandinavia.

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3 thoughts on “What Does The Fox Say?”

  1. Not to mention the Jan Egeland song. It is great, it shows they can truly sing too! But I still think Stonehenge is my favourite. 🙂


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