Passengers of the airline Widerøe will soon be able to earn loyalty points through Norwegian’s frequent flyer programme, as the two airlines deepen their partnership.
Flying with Widerøe in rural Norway is always a memorable experience. Whether you’re skimming over jagged mountain peaks, threading through deep fjords, or watching fishing villages emerge from the mist, it’s hard to keep your eyes off the view.
Even the shortest hop feels like a front-row seat to one of Norway’s most spectacular landscapes. Now, the airline best known for its short regional flights is offering its frequent flyers a new way to benefit.
Widerøe and Norwegian Reward
In the autumn of 2025, Widerøe will integrate into Norwegian’s loyalty program ‘Norwegian Reward‘, allowing passengers on all routes to earn and use points.
The move marks a deepening of the partnership between the two airlines, which has already led to increased connectivity and shared digital services.
It also marks another step away from the old integration between Widerøe and SAS. Up until now, Widerøe passengers earned points in the SAS EuroBonus program. Once the Norwegian Reward integration begins, the EuroBonus association will end.
Currently, only around 60 percent of Widerøe customers—those flying on commercial routes—are eligible to earn loyalty points with EuroBonus. Once the new integration is complete, that benefit will be extended to all passengers.
The change is expected to take effect in autumn 2025, alongside a fully unified digital experience for customers. Travellers will be able to book flights, check in, and manage loyalty rewards using the same profile across both airlines.
According to Widerøe’s commercial director Espen Steiro, the move reflects strong growth in demand over the past year, particularly on regional PSO (public service obligation) routes where lower fares have encouraged more domestic leisure travel.
“We want to offer all our customers more choice and greater value,” he said in the airline's press release.
A Strong Spring for Widerøe
The announcement comes on the back of a strong spring for Widerøe. In April alone, the airline carried 334,228 passengers, a six percent increase compared with the same month last year.
Despite slightly reduced capacity, the load factor jumped by nearly eight percentage points to 71.8 percent.
Widerøe also broke two single-day passenger records during the month. The first was set on the day after Easter, which is typically a busy travel period in Norway. That record was surpassed just days later on 30 April, when 15,811 passengers flew with the airline.
